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GRAPHIC DESIGNERS VS WEB DESIGNERS IN SRI LANKA TODAY

It’s been no secret that for the past several years the terms Graphic Design in Sri Lanka and Web Designers in Sri Lanka have become blurred. With a projected 15% growth, within the next 5-6 years, today’s web designers in Sri Lanka and Graphic Designers in Sri Lanka need to be versed in both areas if they are wanting to stand out in the marketplace.  It’s our opinion that any web designer that hasn’t already put time into adding graphic designing to their toolbox, has fallen behind.

Web Designers in Sri Lanka are primarily responsible for the visual look and feel of a client’s online presence, most notably the website. They often take part in the initial planning of the website, meeting with internal parties to discuss ideas for the layout and organization of the website, the variation of colors and the quality of the images to use, fonts and the font sizes that are to be used, and any other matters concerning overall design and functionality. Often a couple meetings have to take place in order to get the information necessary for developing a design that can effectively communicate the look and feel of the website.

Once all the required information that has been gathered,  web designers should be able to effectively convert these static images and row contents into the necessary web pages that can be easily viewed across any browser or device. This would require the necessary HTML/CSS/Javascript/JQuery markup languages to bring the site to life after, of course, getting approval on the static visual design concept.

Graphic Designers are similar to Web Designers in Sri Lanka in that they too meet with clients and project owners to discuss the colors, the images, specific fonts and so on.  Web designers and Graphic designers have similar roles and responsibilities but the main difference comes in the final output of the project. Simply put, a Graphic Designer’s final output of a project is “produced” vs. “programmed”.

For a Graphic Designer, it’s designing something along the lines of a business card, company logo, brochure, flyer, poster, t-shirt, sticker or banner; usually tangible goods. These designers need to be fully aware of the production capabilities of the vendor that will be used as well as knowledgeable of the file format needs to produce the project. Bleeds, margins, page-setup and color management are all aspects a proficient graphic designer needs to be aware of.

As technology becomes more and more user-friendly and easier for ‘anyone’ to create their own websites and graphic design material, its more imperative than ever, that today’s designer needs to be ahead of the competition and keep up with the rapidly changing landscape. The trend of uniting both the print and web realms is becoming more of a reality and being able to help marry these seemingly different areas is what helps separate a designer from the masses. I know that there are many graphic designers out there that are wondering what they can do to help better themselves and attract more clients, and the simple solution – besides becoming a social media junkie and blasting your work everywhere – is to become more involved with HTML and other coding languages. It is a tremendous advantage to have the knowledge of both the offline and online world.

It may seem like a daunting task to try and learn a new discipline but with all the virtual and physical training programs available, it’s easier than you think. The process will be slow at first to understand the concepts of HTML and how all the individual elements work together but once that lightbulb goes off, the stress of wondering how you can become more valuable is eased. I can attest to this feeling and the important thing to remember is to just keep learning more and more. Don’t limit yourself to just one aspect of a career that is progressively melding into one profession.

It’s been no secret that for the past several years the terms Graphic Design and Web Design have become blurred, and the demand for BOTH disciplines has only been on the rise. With a projected 13% growth, within the next 8-10 years, today’s designers need to be versed in both areas if they are wanting to stand out in the marketplace.  It’s my opinion that any graphic designer that hasn’t already put time into adding web design to their toolbox, has fallen behind. I’m not immune to this rule either, I realized myself that I was going to have to update my skill set in order to keep up with demands at work to have job security.

This is how I like to break down the two fields of Graphic Design and Web Design:

Web Designers in Sri Lanka are primarily responsible for the visual look and feel of a client’s online presence, most notably the website. They often take part in the initial planning of the site, meeting with internal department heads to discuss ideas for the layout and organization of the site, the types of colors and images to use (photos, illustrations, videos, etc.), fonts that are to be used, and any other matters concerning overall design and functionality. Often a couple meetings have to take place in order to get the information necessary for developing a design that can effectively communicate the look and feel of the site.

Once all the information that has been gathered, it’s the Web Designer’s job to be able to effectively convert these static images and ideas into the necessary web pages that can be easily viewed across any browser or device. This would require the necessary HTML/CSS/Javascript/JQuery markup languages to bring the site to life after, of course, getting approval on the static visual design concept.

Graphic Designers are similar to Web Designers in Sri Lanka that they too meet with clients and project owners to discuss the colors, the images, specific fonts and so on.  Web and Graphic designers have similar roles and responsibilities but the main difference comes in the final output of the project. Simply put, a Graphic Designer’s final output of a project is “produced” vs. “programmed”.

For a Graphic Designer, it’s designing something along the lines of a business card, company logo, brochure, flyer, poster, t-shirt, sticker or banner; usually tangible goods. These designers need to be fully aware of the production capabilities of the vendor that will be used as well as knowledgeable of the file format needs to produce the project. Bleeds, margins, page-setup and color management are all aspects a proficient graphic designer needs to be aware of.

As technology becomes more and more user-friendly and easier for ‘anyone’ to create their own websites and graphic design material, it's more imperative than ever, that today’s designer needs to be ahead of the competition and keep up with the rapidly changing landscape. The trend of uniting both the print and web realms is becoming more of a reality and being able to help marry these seemingly different areas is what helps separate a designer from the masses. I know that there are many graphic designers out there that are wondering what they can do to help better themselves and attract more clients, and the simple solution – besides becoming a social media junkie and blasting your work everywhere – is to become more involved with HTML and other coding languages. It is a tremendous advantage to have the knowledge of both the offline and online world.

It may seem like a daunting task to try and learn a new discipline but with all the virtual and physical training programs available, it’s easier than you think. The process will be slow at first to understand the concepts of HTML and how all the individual elements work together but once that light bulb goes off, the stress of wondering how you can become more valuable is eased. I can attest to this feeling and the important thing to remember is to just keep learning more and more. Don’t limit yourself to just one aspect of a career that is progressively melding into one profession.

 

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